Data Decathlon: how to use insights to drive results’. We’re exploring what types of data and research really can make an impact on your marketing efforts, and where the best places to apply and deploy different research strategies are.
In an effort to understand our audience, we look at our doorstep and focus on how users got there. What we often fail to ask is what role one touchpoint plays in the longer journey, why users are at that touchpoint, and what they’re looking for while there.
We hosted a webinar with The Drum, alongside Callcredit Information Group, to discuss the impact that rapid changes in the marketing industry are having.