The power of questions and how to be a B2B curious marketer

The power of questions (and how to be a curious marketer)

Call it nosy, I prefer curious, but there’s nothing like a really good question.

You know the ones I mean. The ones that really make you think.  Even the incessant “why, why, why?” you get from children can make you think differently and get to the root cause or meaning of something.

Posted by admin - July 21st 2015

numbers tell business stories

Once upon a stat…5 ways numbers can tell a story

I have a confession.

Scarred by algebra and formidable maths teachers, I have a bit of a love-hate relationship with numbers, as I think many of us do.  Fast forward (ahem…) a couple of decades, and I see numbers from a whole new perspective.

Posted by admin - June 18th 2015