A team of passionate marketers and research specialists, we spend our time getting under the skin of how people buy and use tech, providing content marketers with the buyer insights, data and trends they need to build their brands and drive sales.
Marketing is more complicated than ever and we aim to make the life of a tech marketer easier by providing insight you can act upon, content you want to shout about and evidence that your marketing activities are actually working.
Research plays a role at every part of the content marketing lifecycle, whether you are in planning mode and all about personas, looking to create killer content or want to simply measure what is or isn’t working.
We all know how easy it is to embark on a marketing campaign, get carried away with new and exciting creative ideas and somewhere along the way to lose sight of who you’re actually trying to sell to. Knowing what is changing for your customers and prospects and how to apply the personas you’ve spent so long developing would make planning so much easier, giving you the confidence you are investing in the right places.
Tasked with building brand awareness and getting more marketing qualified leads into the business, you rely on compelling content to engage customers and prospects. Wouldn’t it be great to do some thought leadership research we hear you cry – a survey that can both deliver newsworthy content and prompt download frenzies, without blowing your budget. Putting planning, context and simplicity at the heart of content research, we’re as passionate about telling your story in the most engaging way as you are.
ROI, ROI, ROI….is the stuff marketing dreams (and nightmares) are made of. With marketing budgets under more scrutiny than ever, you feel increasing pressure to show what has actually changed for your business. Software can take you part the way there as can talking to people, but what you really want is advice on how to measure the value of your activities to ensure that your plans are delivering for you.
Established in 2005, Loudhouse is the specialist research division of Octopus Group, the brand to sales agency based in London. We live and breathe technology and B2B. Loudhouse is proud to have provided number-driven stories and insight to many leading brands in the technology and B2B space.
Loudhouse works in a completely integrated fashion with marketing and PR teams, consulting closely throughout projects to ensure research always delivers. Experts in global research, we are methodology agnostic and employ a range of different research techniques based on your objectives and who we’re trying to reach. Loudhouse works with the best panel partners who adhere to rigorous quality standards and has also partnered with third party institutes to co-author reports. These include IESE, London School of Economics, Institute of Employment Studies, Delta Economics and the Henley School of Management.
BlackBerry commissioned Loudhouse to undertake global research into the risks associated with enterprise mobility. Comprising almost 800 enterprise level interviews globally, the research provided a comprehensive view on where risk in enterprise mobility currently resides and how organisations are managing these risks. The research formed the basis of an industry white paper, was presented by our Head of Research at a BlackBerry customer and prospect event and culminated in this dynamic infographic created by our in-house design whizzes.
The Creating Payment Energy research surveyed over 1,000 strategic decision makers across Australia, Europe and the US to study the dynamics of cash flow and payment processes and their impact on economic performance. The research was used to support the launch of Basware Pay from MasterCard and Basware, which delivers working capital optimisation by connecting the payment processes of buyers and suppliers.
The Global Online Shopper Report was a hero piece of research designed to engage customers, prospects, media and influencers, by fuelling PR, eDM, speaker slots and sales collateral. Based on almost 20,000 interviews across more than 15 markets, it was big in scope as well as in ambition. This campaign exceeded its lead generation target by a whopping 600%, produced over 600 leads with global retailers and delivered at least 20x ROI on the initial investment